Commercial Due Diligence

Sander Kruis is a senior commercial sports executive and currently serves as Head of Partnership Acquisitions at the Audi Revolut F1 Team. He brings more than 12 years of experience in professional sports, having joined the organization that became cycling Team Visma | Lease a Bike in 2013 and progressing from intern to Commercial Director and board member.

During his time at Team Visma | Lease a Bike, Sander played a key role in developing major commercial partnerships with companies including Jumbo, PON, and Visma, contributing to the transformation and international growth of the organization.

At FANCAP, Sander focuses on strategic partnerships, commercial development, and connecting sports properties with leading corporate partners. His experience across football, cycling and Formula 1 provides FANCAP with a strong perspective on partnership acquisition, sponsorship strategy, and the commercial development of sports assets.

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